Corporate communication is divided into 2 categories like, internal communication and external communication. Both of these methods are highly important for any business or organization to attain planned objectives. When it comes to internal communication, it features a specific band of audience including employees, management, share & stock holders, etc. So, it is advisable to understand various types of communication required, tools that actually work for these categories, along with the style of message for being delivered. In addition to this, you should find out appropriate channels for distributing messages. This could be the greatest consideration in making internal communication effective. Let’s discuss about many of the promising channels of distributing message from the organization.
Channels of distributing message:
Printed materials including desk calendars, magazines, posters, diary, communication toolkit, printed newsletters, desk drops are incredible if developed in a catchy way. Based on available fund, quality should also be ensured longer or desired self-life from the material.
Now-a-days, electronic medium is incredibly popular with regards to message design and delivery. Messages is usually delivered through email, intranet, video conferences, forums, news feed, social networking, blogs, e-newsletters, storage devices like, CDs, DVD, pen drives, etc., texts through SMS, voice calls and many other.
Utilizing office space
Utilizing workspace, message could be delivered effectively. If the office has notice board, LCD/LED screen, projectors, window decals or another accessory, that may be used for placing intended information.
Inter personal method
Face-to-face conversation is known as the best medium of communication. Here, anybody can deliver message to a single person in order to a group directly. Physical presence of employees matters lots while delivering information. In this method, channels like team meetings, briefings, site visit, round table discussion, orientation, etc. could be done.
How to decide on an appropriate channel?
Channel determined by audience: Understanding the organization preference on audience engagement is primary. The next criteria must be knowing them along with their location. The third criteria really should be the preference of audience with regard to information access.
Channel availability: It is highly fundamental to plan an email as per the free channels from the organization. It is important to be aware of the existing channels along with the new channels to get introduced.
Channel determined by content: while picking out a channel, care ought to be taken when it comes to content. If it is a question related to employee promotion related discussion, personal donation related discussion, face-to-face or meeting most likely are not the appropriate medium. So having the context with the message is critical.
Channel depending on time and need: Message delivery needs to be on time and according to need. If the message is extremely urgent, some simple and fast methods really should be selected for better dissemination.
In by doing this, professionals engaged in internal communication ought to choose channels of distributing a message inside organization. An annual plan will probably be prepared depending on the company/organization communication needs.